Rauw Alejandro

In the year 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it was the top-streamed track at the time within the space of six months. This mix of reggaeton and pop music not only brought attention back to this genre but also to Latin music in general. Billboard's Top 100 featured two songs in Spanish predominantly, as well as four in 2016. The Despacito album reached its peak chart-topping success in 2017 19 songs mostly made in Spanish reached into the Top 100. This number rose to 41 in 2020. After Justin Bieber released his bilingual remix of Despacito in the year 2017 popular artists began to collaborate with reggaeton artists. Drake and Bad Bunny worked together on MIA (2018) and Madonna collaborated with Maluma on Medellin in the year 2019. In 2020, a few Reggaeton performers were expressing displeasure about the advancing of their genre to the mainstream. However, a younger generation such as Rauw Alejandro was determined to maintain the development. The genre often incorporated electronic dance and other types.

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